The skincare industry raked in over an astonishing $100 billion in revenue in 2016. That revenue total continues to grow at a consistent and healthy rate each year.
When skincare companies can charge literally hundreds of dollars per ounce of their products, it's no wonder why these revenues are climbing at such an incredible rate.
Let's take a look at some of the reasons why you should not buy expensive face cream.
If it's expensive, it's got to work better and produce dramatic results.
Just because a face cream costs an arm and a leg doesn't guarantee anything more than you are spending a lot of money on it. The skincare industry charges a lot of money for premium products because consumers keep buying them.
In side-by-side comparisons between very expensive and moderately-priced skincare products, the actual results may surprise you. When test subjects used an expensive face cream on one side of their face and a much less expensive product on the other, it was nearly impossible to see a dramatic difference.
The more expensive the face cream, the more effective the ingredients.
Another myth that needs busting is that expensive face creams use exotic or rare ingredients that account for the higher cost.
However, in many cases the ingredients are common and mixed with oils or wax.
The ingredients - no matter how fancy the name - are sometimes the least expensive part of the product.
It should be noted that the ingredients as listed on the label are listed by volume. It could really only contain a very small amount of gold flakes, pearls or whatever the exclusive ingredient is supposed to be.
More often, the price is driven up by the "middle man" fees. Middle man fees include production, packaging, shipping and advertising.
When you hear about the science that goes behind discovering the new miracle face cream that will really give you results this time, it leads you to believe there's real hard scientific evidence that it works.
However, manufacturers only need to test their product and show results that are satisfactory to them. There are no government regulations in terms of scientific product testing.
Scientific-sounding words or terms can make consumers believe it's the real deal. Along with graphs, charts, and other visuals showing the results of clinical research, consumers feel a higher price tag is justified due to all the "research and testing" done on the ingredients.
As a consumer, you should never buy an expensive face cream based on the reasons the manufacturers give you to make you think the product is worth it.
When you realize that many of the affordable products - those without the middle man fees that inflate the cost of the products - can work just as well or better than their high-end relatives.
Proven tried-and-true ingredients such as vitamin A (retinol) and vitamin C can give real results at a more affordable price.
A good, basic skincare routine is also helpful no matter how much you pay for the skincare products. By adopting a daily and nightly skincare routine, it helps give you the results you are looking for.
Start with the following steps:
- Treat with face cream
By following the skincare steps and using a moderately-priced face cream, your skin can stay healthy, hydrated and young-looking.
Once you bust the myths surrounding expensive face creams, you may never pay too much for skincare products again.
To bust more myths, visit our skincare blog.