5 Best Cruelty-Free Makeup Brands

About more than a decade ago, going cruelty-free with your cosmetics may seem like a difficult journey to take. One reason is that there aren’t a lot of cosmetics products back then that states “cruelty-free” on their labels. However, we are already in that era wherein people are becoming more and more vigilant in terms of what they purchase. From the ingredients list to the whole process one product goes through – people have become immensely knowledgeable and conscious of what they buy. In this article, we have curated a list of the best cruelty-free brands you can ever get your hands on! Well, before we go to the list, let’s take a quick stroll on what “cruelty-free” really means.

What is Cruelty-Free Makeup?

If you see the “cruelty-free” tag or the leaping bunny logo on the cosmetic product you are about to buy, it means that no animals were killed or harmed to produce that particular product. In other words, these brands do not have procedures that involve harming and killing of animals. They do not test their products on animals just to see if the product is safe. Cruelty-free brands usually take certain types of advanced cosmetic technology that deals with purely organic components. The animal rights movement condemns testing on animals for beauty and commercial purposes. This is why a lot of people all around the globe are going for cruelty-free makeup.

Now that we have quickly discussed what cruelty-free makeup is, it will be much easier for you to understand the significance of going cruelty-free with your makeup. Without further ado, let’s move on to our list of 5 Best Cruelty-Free Makeup Brands.


Dermalogica is a professional skincare brand that began its journey back in 1983. The brand aims to deliver beauty products that live up to dermatological standards. The founder, Jane Wurwand, had one vision when she started up Dermalogica. The vision is to produce a product line free of common irritants and ingredients that would cause breakouts. Apart from producing a non-comedogenic line of products, Dermalogica is also about ingredients that would greatly benefit from improving the skin. The brand is also known for its cruelty-free procedures which means they don’t test on animals.

One of Dermalogica’s bestselling products is the Daily Microfoliant – the daily use of exfoliating powder that gently removes dead skin cells. Just like the rest of Dermalogica’s line, this product is cruelty-free as well.

Vapour Organic Beauty

If you are a fan of luxurious makeup, then Vapour Organic Beauty is another cruelty-free brand worth a try. This organic makeup brand features luxurious formulas that aim to give their signature “Lit from Within Glow”. Vapour Organic Beauty is an award-winning organic makeup brand highly praised for their Fine Art Infused Color innovation. The brand does not test on animals nor features any animal-based ingredients. Cosmetics from Vapour Organic Beauty only include the purest active ingredients on earth and nothing else.

A recent cult-favorite from the brand is their Mesmerize Eye Color Classic. It’s a rich color stick that features superior hydrating properties and was recently worn by Emma Watson in the Shanghai premiere of Beauty and the Beast.

Tarte Cosmetics

If you are an avid makeup lover, you are most likely familiar with Tarte Cosmetics. Tarte Cosmetics is a New York City-based beauty company that carries a vast variety of beauty products from makeup products, beauty tools, and skincare. It is a cruelty-free cosmetics line and all of their products are vegan and not tested on animals.

They do have a lot of bestsellers as they are already quite a huge brand in the beauty industry. One of their most iconic makeup products is their Amazonian Clay 12-hr Blush which was labeled as Allure’s Award-winning beauty product of 2015.

Ageless Derma Mineral Cosmetics

Ageless Derma is a premium mineral cosmetics brand founded by Dr. Farid Mostamand. The brand is purely made from premium natural ingredients and is 100% cruelty-free. Apart from being a beauty brand that does not test on animals, its products are also gluten-free, paraben-free, and allergen-free. Just as how the name suggests, Ageless Derma is an affordable premium brand that specifically caters to more mature women by infusing its products with exceptional anti-aging properties. With Dr. Mostamand’s over ten years of experience in skincare, his brand has perfected the formula that efficiently works for more mature women.

All the products from Ageless Derma are richly infused with antioxidants and premium botanical ingredients. The brand’s BB cream and mineral foundation line is some of its most popular products.

Jane Iredale

Lastly, we have another mineral cosmetics brand – Jane Iredale. Once again, this brand is totally cruelty-free and all-natural. Jane Iredale aims to deliver beauty products that feature essential skincare benefits. In fact, it is the very first brand to supply this industry with a line of makeup that has skincare benefits. Jane Iredale believes that makeup should be something easy to work with which is why the brand produced several mineral products that are multifunctional.

Jane Iredale’s unique and travel-friendly Powder-Me SPF Dry Sunscreen is one of its highly-raved makeup products. The product alone has several functions as it works as a sunscreen, a mineral veil, and even a scalp soother!

For the past years, cruelty-free brands in the beauty industry have grown enormously. This is quite significant not only to beauty enthusiasts but also to animal lovers as well. Have you tried any of these cruelty-free brands?

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